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Selected Client References



Services: Business design | Funding | Implementation | Team building

Måndag is a creative change agency specialised in impactful sustainability and human rights cases. The company aims to build bridges between between public and private sector and spark change in locations where it's most urgently needed. The main services are transition- and brand strategies as well as creative concepts and launches. Clients include public funds, foundations and organisations as well as private companies in different sizes from corporations to smaller players. 

Abraca's founder Anna did a half a year CEO-period at Måndag in 2022, restructuring the company and raising an investment round. Abraca has also invested in Måndag, currently working both with the board and business development. During our first year together, we went towards the "Wild Growth": Måndag had significant revenue growth with high profitability. The team satisfaction increased and Måndag's international impact and growth speeded up.

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Services: Business design

Content Corner is a creative agency specialising in influencer marketing that is founded by influencers themselves. The pioneers who have been at the forefront of creating the influencer marketing industry in Finland, joined their forces to create an office that serves both influencers, audiences and clients with authenticity and transparency.

Our collaboration started with business plan work in spring 2023. After that, Abraca has helped Content Corner develop their unique shareholder strategy.



Services: Business design | Funding 

Almada offers high-quality knitwear crafted from durable natural materials with transparent and affordable pricing. The label was founded by two fashion influencer professionals, Alexa Dagmar and Linda Juhola, in 2020 and has reached historically fast and profitable international growth with a lean business model.

Abraca strated working with Almada in 2021. The first step was building a business plan based on the holistic Ecosystem Growth Model. After that, we have done internationalisation projects and raised Business Finland fundings for them.



Services: Business design | Implementation 

FRENN is a menswear brand that combines old-fashioned good quality and versatility with circularity. The products are made to repair and recycle. For several years, FRENN has been chosen as the most sustainable Finnish clothing brand in Eetti Ry:s research.

We've built the Ecosystem Business Plan for FRENN and update it together on a regular basis. Crystallising the concept lead the brand back to its roots to the "USE - REPAIR - RECYCLE" ideology that was part of the passion behind founding the company. Abraca works as an active strategy partner with FRENN's board and operative management.


Lilja the Label |

Services: Business design | Funding 

Lilja the Label is a sustainable swimwear brand focusing on high-quality pieces made of recycled or natural fibres. Lilja supports ethical and slow fashion while growing fast with extremely effective online presence.

Building the business plan together helped us clarify the competitive advantages for Lilja and to understand how to grow supported by the whole ecosystem around the company - especially the customer community. Together we've built a pre-order strategy for a lean production model and planned the "Lilja Picking" concept that challenges the community to pick trash from their local beaches. After our strategy work, Lilja got the Business Finland Tempo funding. Together we've also raised an investment round that brought three e-commerce growth professionals as active partners for Lilja's next growth steps.

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Lovia |

Services: Business design | Funding

Lovia is a direct-to-consumer brand turning leftover materials into design accessories with full transparency. Lovia is striving to create a modern circular economy that knows no waste, only resources that go around in the endless cycle of life

Abraca raised a half a million investment round with well known entrepreneurs (such as Oura founders) and influencers (such as Mimmit Sijoittaa, Meeri Koutaniemi and Ina Mikkola) for Lovia in 2021 and managed the Lovia board work for one year. 


Moi Namaste |

Services: Business design | Funding | Implementation

Moi Namaste is creating a force of change on the fashion industry through creating empowering designs for individuals and offering the full ethical production value chain for designers. Combining the best of both worlds, Moi Namaste's aim is to make the Finnish welfare state perks and traditional Indian craftsmanship meet. 

In the summer of 2023, we raised an Innovation Voucher and did a strategy retreat to create a business design for Moi Namaste. In this process, we focused on innovating the "as-a-sercvice" production value chain for other designers. We continued with a growth development project.


Joogit |

Services: Business design | Funding 

Joogit is a digital yoga community and media that inspires people towards holistic wellbeing through accessible practices. The goal is to make yoga a tool for the well-being of the mainstream, especially the people who have difficulties with movement and self-care. Together we raised an Innovation voucher and built Joogit's business design.

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