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More than a consultant. Abraca is a long-term team member, working closely with or in the board or management team.



Måndag is a creative change agency specialised in impactful sustainability and human rights cases. The company aims to build bridges between between public and private sector and spark change in areas where it's most urgently needed. The main products are transition- and brand strategies and creative concepts and activations. Clients include public funds, foundations and organisations as well as private companies in different sizes from corporations to smaller players. Måndag is currently building connections in Africa, Middle East and India.

Abraca's founder Anna did a half a year CEO-period at Måndag in 2022, restructuring the company and raising an investment round. Abraca invested in Måndag at the same time and Anna currently works as the Chair and manages the business development of the company.



Almada offers high-quality knitwear crafted from durable natural materials with transparent and affordable pricing. The label was founded by two fashion influencer professionals, Alexa Dagmar and Linda Juhola, in 2020 and has reached historically fast and profitable international growth with a lean business model.

Abraca strated working with Almada in 2021. The first step was building a business plan based on the holistic Ecosystem Growth Model. After that, we have done internationalisation projects and raised Business Finland fundings for them.



FRENN is a menswear brand that combines old-fashioned good quality and versatility with circularity. The products are made to repair and recycle. For several years, FRENN has been chosen as the most sustainable Finnish clothing brand in Eetti Ry:s research.

We've built the Ecosystem Business Plan for FRENN and update it together on a regular basis. Crystallising the concept lead the brand back to its roots to the "USE - REPAIR - RECYCLE" ideology that was part of the passion behind founding the company. Abraca works as an active strategy partner with FRENN's board and operative management.


Lilja the Label |

Lilja the Label is a sustainable swimwear brand focusing on high-quality pieces made of recycled or natural fibres. Lilja supports ethical and slow fashion while growing fast with extremely effective online presence.

Building the business plan together helped us clarify the competitive advantages for Lilja and to understand how to grow supported by the whole ecosystem around the company - especially the customer community. Lilja differentiates internationally with its Nordic roots, inspiring its community to enjoy their near beaches during all the seasons. Together we've built a pre-order strategy for a lean production model and planned the "Lilja Picking" concept that challenges the community to pick trash from their local beaches. 

After our strategy work, Lilja got the Business Finland Tempo funding. Together we've also raised an investment round that brought three e-commerce growth professionals as active partners for Lilja's next growth steps.

More client stories coming soon

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