Passion for art and craftsmanship marks the way I work. For me, a strategic process starts from getting a clear the vision of the whole - seeing the big picture and its essence. Then it is about sculpting away any hinders and creating a model where it can flourish.

My entrepreneurial career started during the first year of studying economics. I got a broad view of the strartup scene through my first own startup, a second hand e-commerce, and when living and working in San Francisco.

During my 3 CEO years at Lovia, a sustainable design accessory brand, it became a recognised circular economy and transparency pioneer, featured in medias like WGSN and the New York Times. I built the company a D2C business model with transparent pricing and we reached over 7x growth and raised 1M € in investments.

Understanding how hard it is to combine fast and holistically healthy growth with the traditional laws of business, made me study the laws of natural growth from many perspectives. I noticed that there's a huge need for "wild intelligence" in the business world and founded Abraca. When you operate from a healthy core and respect the entire ecosystem, it starts supporting you. That's how you can grow "wildly" without any waste of resources.